Full Job Description
Join Our Team at TrailBlazer Co. as a Social Media Manager!
Are you passionate about outdoor adventures, and do you have a flair for storytelling? Do you thrive in a fast-paced environment, where your creativity can shine? If so, TrailBlazer Co. wants you on our team! We are a leading outdoor gear company based in the stunning Cooper Landing, Alaska, where nature's beauty meets innovation.
About TrailBlazer Co.
TrailBlazer Co. specializes in high-quality outdoor gear for adventurers, hikers, and outdoor enthusiasts. With a commitment to sustainability, we offer products that not only enhance outdoor experiences but also protect our beautiful environment. Our mission is to inspire individuals to connect with nature while providing them with the tools they need to embark on their adventures.
Position Overview
As our Social Media Manager, you will play a crucial role in shaping and amplifying our brand's voice across various platforms. Your creativity will help us engage with our community of outdoor enthusiasts, build brand loyalty, and drive sales through compelling social media strategies.
Key Responsibilities
- Strategize and Implement: Develop comprehensive social media strategies that align with our brand goals and marketing objectives.
- Content Creation: Produce engaging and high-quality content, including images, videos, and written posts that resonate with our audience.
- Community Engagement: Foster relationships with customers through timely responses to comments, messages, and reviews while creating a sense of community around the brand.
- Analytics and Reporting: Monitor, analyze, and report on social media performance metrics. Use insights to refine strategies and tactics.
- Stay Updated: Keep abreast of emerging social media trends, tools, and best practices to implement innovative strategies.
- Collaborate: Work closely with the marketing, design, and product teams to ensure brand consistency across all channels and campaigns.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in social media management, preferably within the outdoor or retail industry.
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their respective audiences.
- Proven experience in creating engaging content that drives user interaction and growth.
- Excellent written and verbal communication skills.
- Experience with social media analytics tools to drive data-informed decision-making.
- Strong project management skills and the ability to manage multiple tasks simultaneously.
Why Work for TrailBlazer Co.?
At TrailBlazer Co., we believe that our employees are our greatest asset. We offer a dynamic and inclusive work environment where creativity and innovation are celebrated. Here are just a few reasons to consider joining our team:
- Stunning Location: Work amidst the breathtaking landscapes of Cooper Landing, Alaska, where mountains, rivers, and wildlife inspire our daily endeavors.
- Competitive Compensation: We offer a competitive salary, comprehensive benefits, and opportunities for professional development.
- Causal Culture: Enjoy a friendly and relaxed workplace atmosphere that supports work-life balance.
- Sustainability Commitment: Join a company that prioritizes sustainability and environmental responsibility in everything we do.
Join Us!
If you’re ready to take your social media management skills to the next level and help us tell our story, we’d love to hear from you! At TrailBlazer Co., you can be at the forefront of a growing brand in the outdoor gear industry, making a meaningful impact on how we connect with our customers.
Don't miss this incredible opportunity to live and work in one of Alaska's most beautiful locations. Apply now for the Social Media Manager position at TrailBlazer Co. and help us inspire outdoor adventures!
Application Process
To apply, please submit your resume along with a cover letter detailing your experience and passion for social media management. Highlight specific campaigns or initiatives you have led that demonstrate your skills and success in this field.
We are looking forward to seeing how you can contribute to our growth and help us create a vibrant online community around outdoor exploration.