Full Job Description
Position: Digital Content Strategist
Location: Cooper Landing, Alaska
Company: Aurora Innovations, Inc.
At Aurora Innovations, we are pioneers in creating cutting-edge digital solutions that transform the way consumers engage with brands. As we expand our team in the picturesque town of Cooper Landing, Alaska, we invite passionate and innovative thinkers to join us as a Digital Content Strategist. This role is an exceptional opportunity to influence our content strategy while immersed in one of the most breathtaking natural landscapes on the planet.
The Role
As a Digital Content Strategist, you will leverage your expertise to develop and implement comprehensive content strategies that resonate with our target audience—customers who seek unique and high-quality digital experiences. You will work closely with cross-functional teams, including marketing, design, and technology, to ensure our content not only informs but also engages and converts.
Key Responsibilities
- Develop and execute a multi-channel content strategy that aligns with business objectives and enhances brand visibility.
- Conduct thorough audience research and competitor analysis to identify content gaps and opportunities.
- Create compelling, SEO-optimized content that reflects the voice and values of Aurora Innovations.
- Collaborate with designers and developers to produce rich media content, including videos, infographics, and interactive landing pages.
- Oversee content production schedules, ensuring timely and efficient delivery across all platforms.
- Analyze website performance and user behavior metrics to refine content strategies and improve engagement rates.
- Lead brainstorming sessions and workshops aimed at generating fresh ideas for campaigns and content assets.
- Stay updated on industry trends, best practices, and emerging tools to continuously elevate content quality.
- Formulate and maintain a comprehensive content calendar for all digital channels.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in digital marketing, content strategy, or related roles, preferably within a reputable company.
- Proven track record of developing and executing successful content strategies that drive engagement and conversions.
- Expertise in SEO best practices and content management systems (CMS).
- Strong proficiency in analytics tools (e.g., Google Analytics, SEMrush, or similar) to inform content decisions.
- Exceptional writing and editing skills with a keen eye for detail.
- Ability to work collaboratively in fast-paced environments and manage multiple projects simultaneously.
- Strong communication skills, both written and verbal, with an aptitude for storytelling.
- A passion for digital innovation and a creative mindset.
Why Cooper Landing?
Cooper Landing is not just a workplace; it's an experience like no other. Nestled between the pristine Kenai River and stunning mountain ranges, this charming town offers a perfect blend of adventure and tranquility. Employees are encouraged to take advantage of local outdoor activities such as hiking, fishing, and kayaking, making it an ideal place for those who cherish nature and a vibrant community atmosphere.
What We Offer
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off, including vacation, holidays, and personal days.
- Retirement savings plan with company matching.
- Opportunities for professional growth and development, including training and workshops.
- A dynamic work environment that promotes creativity and innovation.
- Team-building activities and regular company outings.
Join Us at Aurora Innovations!
If you're ready to elevate your career as a Digital Content Strategist in a company that values creativity and innovation, we want to hear from you! Immerse yourself in the beautiful surroundings of Cooper Landing while making a significant impact in the digital marketing landscape.
Aurora Innovations is an Equal Opportunity Employer and welcomes candidates from diverse backgrounds. We are committed to creating an inclusive environment for all employees.
Transform your career with us and play a crucial role in setting new standards in digital content strategy. Your journey towards creating engaging and impactful digital experiences begins here!
Apply today and let’s innovate together!